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Eye Tracking

[:es][vc_section css=».vc_custom_1604323745352{padding-top: 50px !important;padding-bottom: 0px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][ut_header tag=»h1″ style=»pt-style-7″ title_linebreak_mobile=»on» lead_linebreak_mobile=»on» font_size=»100″ line_height=»100″ title=»Eye Tracking» lead_accent_color=»#333333″]El turismo, una industria puramente visual y experiencial[/ut_header][vc_column_text]El eye Tracking permite la monitorización, seguimiento, control y estudio de los movimientos oculares del individuo, analizando su reacción y comportamiento ante ciertos estímulos.
Responde a varias cuestiones:

[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1603801310058{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #fafafa !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1610716559014{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/tecnologia-ojo.jpg?id=8395) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)» el_class=»img_padding_mobile»][/vc_column][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ lead_accent_color=»#333333″ css=».vc_custom_1610458695197{margin-bottom: 25px !important;}»]La vista es el sentido que más información aporta al sistema nervioso. El análisis de sus movimientos y patrones por medio de una metodología científica, aportará información neurosensorial clave para el análisis de la conducta y las emociones del consumidor tanto de forma consciente como inconsciente, y permitirá inferir las intenciones, habilidades y procesos cognitivos de los individuos.

El estudio del comportamiento ocular proporciona una medida objetiva y cuantitativa de los puntos de fijación y enfoque en base a diferentes demandas sensoriales, motoras o cognitivas.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610715055773{padding-top: 50px !important;padding-bottom: 0px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row el_class=»list_features»][vc_column][vc_column_text]

Técnicas de medida

Contamos con la última tecnología en rastreo ocular en una gran variedad de entornos.[/vc_column_text][vc_row_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Wearable EYE TRACKING» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9217″ avatar_alternate=»9218″]Este sistema permite obtener una visión objetiva del comportamiento visual del consumidor en entornos reales a través de gafas que incorporan cámaras de infrarrojos.[/ut_team_member][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Virtual Reality EYE TRACKING» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9220″ avatar_alternate=»9220″]Eye tracking integrado en gafas de realidad virtual, el cual permite conocer el comportamiento visual del consumidor en entornos virtuales. [/ut_team_member][/vc_column_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Screen based EYE TRACKING» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9214″ avatar_alternate=»9214″]Eye Tracking fijo en pantalla. Esta herramienta evalúa los patrones visuales de los individuos ante ciertos estímulos predeterminados mostrados en pantalla.[/ut_team_member][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Webcam EYE TRACKING» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9395″ avatar_alternate=»9395″]Esta técnica permite una mayor flexibilidad y acceso al público objetivo ya que el tracking visual puede realizarse en cualquier momento y lugar con una webcam.[/ut_team_member][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Métricas de Eye Tracking

Métricas de fijación, son aquellas versadas en los enfoques oculares del individuo sobre una determinada área de interés (AOI).

Métricas sacádicas, relativas a los movimientos oculares entre fijaciones.

Métricas de las Visitas, relacionadas con el grupo de miradas que se establece en el AOI durante un intervalo de tiempo y previo a un movimiento sacádico de salida

Métricas de Clicks, basadas en las interacciones del usuario a través del ratón durante el experimento en páginas web.

Métricas de Glances, basada en el análisis de las miradas entre el último punto de fijación fuera del AOI antes de su entrada, hasta la última fijación en el área de interés antes del sacádico de salida.

 

Áreas de interés (AOI). Son las áreas de interés definidas por los investigadores dentro del estímulo mostrado al participante.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=»list_features»][vc_column][vc_column_text]

Outputs

[/vc_column_text][vc_row_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Mapa de calor (Heat Maps)» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9234″ avatar_alternate=»9234″]Muestra cómo se distribuye la mirada frente al estímulo, incluye las fijaciones y desplazamientos oculares con la finalidad de conocer los puntos que despiertan una mayor atención e interés en el individuo.[/ut_team_member][/vc_column_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Tramos de mirada (Gaze Plots)» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9233″ avatar_alternate=»9233″]Muestran la localización, cronología y tiempo empleado en fijación ante un estímulo.[/ut_team_member][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610542827004{padding-top: 0px !important;padding-bottom: 0px !important;}»][vc_row][vc_column][/vc_column][/vc_row][/vc_section][vc_section bklyn_overlay=»true» background_position=»center center» section_separator_bottom=»true» section_separator_svg_bottom=»diagonal» section_separator_bottom_height_px=»80″ section_separator_bottom_height_unit=»px» css=».vc_custom_1604675731413{padding-top: 75px !important;padding-bottom: 50px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo2.jpg?id=8623) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»linear-gradient(to bottom, rgba(38, 68, 133, 0.82) 0%, #264485 100%)» section_separator_bottom_color_1=»#141618″][vc_row background_position=»center center» background_attachment=»fixed» css=».vc_custom_1603828603905{padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» effect=»none»][vc_column effect=»fadeIn» css=».vc_custom_1603828933670{padding-top: 0px !important;padding-bottom: 0px !important;}»][ut_animated_image image=»8756″ size=»custom» custom_width=»350″ custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»center» align_tablet=»inherit» align_mobile=»center» link_type=»custom» lightbox_size=»hd» link=»|||» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.01″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][vc_column_text el_class=»lead celr_text_white»]

Te invitamos a contactarnos para más información
sobre cualquiera de nuestros productos o servicios.

[/vc_column_text][/vc_column][/vc_row][vc_row background_position=»center center» background_attachment=»fixed» css=».vc_custom_1603828603905{padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» effect=»none»][vc_column width=»1/6″ effect=»fadeIn» css=».vc_custom_1603828609120{padding-top: 0px !important;padding-bottom: 0px !important;}»][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-facebook» title=»Facebook» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Fwww.facebook.com%2FEmotur-110326703984994||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-linkedin-square» title=»Linkedin» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femoturlab||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-twitter-square» title=»Twitter» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Ftwitter.com%2Femoturlab%3Flang%3Des||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-youtube-square» title=»Youtube» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCgAGpwtP4hs2W4N2ccp7B9A||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-instagram» title=»Instagram» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Fwww.instagram.com%2Femoturlab%2F||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-envelope-square» title=»Contactar» icon_color=»#ffffff» title_color=»#ffffff» slogan_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» link=»url:http%3A%2F%2Femotur.ulpgc.es%2Fcontacto%2F|title:Contacto||»][/vc_column][/vc_row][/vc_section][:en][vc_section css=».vc_custom_1604323745352{padding-top: 50px !important;padding-bottom: 0px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][ut_header tag=»h1″ style=»pt-style-7″ title_linebreak_mobile=»on» lead_linebreak_mobile=»on» font_size=»font-size-unit=px&desktop_large=100&desktop_small=global&tablet=global&mobile=global» line_height=»line-height-unit=px&desktop_large=100&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title=»Eye Tracking» lead_accent_color=»#333333″]Tourism, a purely visual and experiential industry.[/ut_header][vc_column_text]Eye Tracking allows the monitoring, tracking, control and study of the individual’s eye movements, analysing their reaction and behaviour to certain stimuli.

It answers several questions:

[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1603801310058{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #fafafa !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1610716559014{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/tecnologia-ojo.jpg?id=8395) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)» el_class=»img_padding_mobile»][/vc_column][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1643645953701{margin-bottom: 25px !important;}»]Sight is the sense that provides the most information to the nervous system. The analysis of their movements and patterns through a scientific methodology will provide key neurosensory information for the analysis of consumer behaviour and emotions, both consciously and unconsciously, and will allow inferring the intentions, abilities and cognitive processes of individuals.

The study of ocular behaviour provides an objective and quantitative measure of fixation and focus points based on different sensory, motor or cognitive demands.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610715055773{padding-top: 50px !important;padding-bottom: 0px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row el_class=»list_features»][vc_column][vc_column_text]

Measurement techniques

We have the latest technology in eye tracking in a wide variety of environments.[/vc_column_text][vc_row_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Wearable EYE TRACKING» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9217″ avatar_alternate=»9218″]This system allows obtaining an objective vision of the consumer’s visual behaviour in real environments through glasses that incorporate infrared cameras.[/ut_team_member][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Virtual Reality EYE TRACKING» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9220″ avatar_alternate=»9220″]Eye tracking integrated in virtual reality glasses, which allows us to know the visual behaviour of the consumer in virtual environments.[/ut_team_member][/vc_column_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Screen based EYE TRACKING» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9214″ avatar_alternate=»9214″]Eye Tracking fijo en pantalla. Esta herramienta evalúa los patrones visuales de los individuos ante ciertos estímulos predeterminados mostrados en pantalla.[/ut_team_member][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Webcam EYE TRACKING» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9395″ avatar_alternate=»9395″]This technique allows greater flexibility and access to the target audience since visual tracking can be done at any time and place with a webcam.[/ut_team_member][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Eye Tracking Metrics

Fixation metrics are those centred on the individual’s eye when focussing on a certain area of ​​interest (AOI).Number of fixations during an interval of time.

Saccadic metrics, relating to eye movements between fixations.

Visit Metrics, related to the group of gazes that is established in the AOI during an interval of time and prior to an exit saccadic movement

Click metrics, based on user interactions using a mouse when looking at different web pages during the experiment.

Glances metrics, based on the analysis of gazes between the last fixation point outside the AOI before its entry, until the last fixation on the area of ​​interest before the exit saccadic.

Areas of Interest (AOI). These are the areas of interest defined by the researchers within the stimulus shown to the participant.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=»list_features»][vc_column][vc_column_text]

Outputs

[/vc_column_text][vc_row_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Heat Maps» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9234″ avatar_alternate=»9234″]This shows how the gaze is distributed in front of the stimulus; it includes the fixation and ocular displacements in order to know the points that arouse greater attention and interest in the individual.[/ut_team_member][/vc_column_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Gaze Plots» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9233″ avatar_alternate=»9233″]They show the location, chronology and time spent in fixation before a stimulus.[/ut_team_member][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610542827004{padding-top: 0px !important;padding-bottom: 0px !important;}»][vc_row][vc_column][/vc_column][/vc_row][/vc_section][vc_section bklyn_overlay=»true» background_position=»center center» section_separator_bottom=»true» section_separator_svg_bottom=»diagonal» section_separator_bottom_height_px=»80″ section_separator_bottom_height_unit=»px» css=».vc_custom_1604675731413{padding-top: 75px !important;padding-bottom: 50px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo2.jpg?id=8623) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»linear-gradient(to bottom, rgba(38, 68, 133, 0.82) 0%, #264485 100%)» section_separator_bottom_color_1=»#141618″][vc_row background_position=»center center» background_attachment=»fixed» css=».vc_custom_1603828603905{padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» effect=»none»][vc_column effect=»fadeIn» css=».vc_custom_1603828933670{padding-top: 0px !important;padding-bottom: 0px !important;}»][ut_animated_image image=»8756″ size=»custom» custom_width=»350″ custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»center» align_tablet=»inherit» align_mobile=»center» link_type=»custom» lightbox_size=»hd» link=»|||» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.01″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][vc_column_text el_class=»lead celr_text_white»]

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