[:es][vc_section css=».vc_custom_1604323745352{padding-top: 50px !important;padding-bottom: 0px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][ut_header tag=»h1″ style=»pt-style-7″ title_linebreak_mobile=»on» lead_linebreak_mobile=»on» font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title=»Emotions» lead_accent_color=»#151515″]La emoción es el camino más directo al comportamiento de los turistas.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610544433879{padding-top: 50px !important;padding-bottom: 0px !important;background-color: #264485 !important;}»][vc_row el_class=»subsection_feature»][vc_column][vc_column_text]
A) ACTIVIDAD NEURONAL
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1603801310058{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #fafafa !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1610716572507{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2021/01/electroscan2.jpg?id=9270) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)» el_class=»img_padding_mobile»][/vc_column][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ lead_accent_color=»#333333″ css=».vc_custom_1610543930405{margin-bottom: 25px !important;}»]Un electroencefalograma (EEG) es una herramienta que detecta la actividad eléctrica del cerebro mediante pequeños discos metálicos (electrodos) fijados sobre el cuero cabelludo.
En EmoturLab contamos con la última tecnología adaptada tanto a entornos indoors como a entornos outdoors.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610545104953{padding-top: 50px !important;padding-bottom: 30px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][vc_row_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Laboratorio indoor» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9289″ avatar_alternate=»9289″][/ut_team_member][/vc_column_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Laboratorio outdoor» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9291″ avatar_alternate=»9291″][/ut_team_member][/vc_column_inner][/vc_row_inner][vc_column_text]Métricas de EEG
Las células del cerebro se comunican a través de impulsos eléctricos y están activas todo el tiempo, incluso mientras dormimos. Esta actividad se manifiesta y se registra como líneas onduladas en un registro electroencefalográfico en un PC. En Emoturlab contamos con herramientas que nos permiten la adquisición y el procesamiento de estos datos biométricos cognitivos/emocionales (por ejemplo, activación, impacto, valencia, memorización, engagement, atención).[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610544433879{padding-top: 50px !important;padding-bottom: 0px !important;background-color: #264485 !important;}»][vc_row el_class=»subsection_feature»][vc_column][vc_column_text]
B) ACTIVIDAD DEL SISTEMA NERVIOSO PERIFÉRICO
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1603801310058{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #fafafa !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1640177625678{margin-bottom: 25px !important;}»]En EmoturLab también se analizan y registran las respuestas fisiológicas que tienen trayectoria en el estudio de las emociones, tales como, Frecuencia Cardíaca, Ritmo Cardiaco, Frecuencia Respiratoria, Temperatura y Respuesta electrotérmica o conductancia de la piel.[/ut_header][/vc_column][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1610716581799{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2021/01/frecuenciacardiaca2.jpg?id=9272) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)» el_class=»img_padding_mobile»][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610545055278{padding-top: 50px !important;padding-bottom: 30px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][vc_row_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Laboratorio indoor» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9287″ avatar_alternate=»9287″][/ut_team_member][/vc_column_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Laboratorio outdoor» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9284″ avatar_alternate=»9285″][/ut_team_member][/vc_column_inner][/vc_row_inner][vc_column_text]
FRECUENCIA CARDÍACA (FC)
La frecuencia cardíaca es la cantidad de veces que el corazón late durante un minuto. La velocidad de los latidos del corazón varía como resultado de la actividad física, las amenazas a la seguridad y las respuestas emocionales.
RITMO CARDIACO
El corazón late con un ritmo constante y un espacio regular entre los latidos. El corazón tiene un sistema eléctrico que le indica cuándo latir y bombear la sangre alrededor del cuerpo, y generalmente este ritmo eléctrico es constante y puede tener variaciones fruto de respuestas emocionales.
FRECUENCIA RESPIRATORIA (FR)
La frecuencia respiratoria es la cantidad de respiraciones que una persona hace por minuto. La frecuencia se mide por lo general cuando una persona está en reposo y puede aumentar o disminuir como respuesta a eventos y estímulos que provocan emociones.
TEMPERATURA
La temperatura corporal es una medida de la capacidad del organismo de generar y eliminar calor. El cuerpo es muy eficiente para mantener su temperatura dentro de límites seguros, incluso cuando la temperatura exterior cambia mucho. El centro termorregulador se encuentra en el hipotálamo. El organismo humano sano regula la temperatura corporal central con una diferencia de +/- 0,2°C con respecto al valor normal.
ACTIVIDAD ELECTRODERMICA DE LA PIEL (EDA) (GSR) (SC)
También llamada Respuesta Galvánica de la Piel (GSR) o conductancia de la piel (SC), es la medida de las continuas variaciones en las características eléctricas de la piel causada por la variación de la sudoración del cuerpo humano. La sudoración del cuerpo humano está regulada por el Sistema Nervioso Autónomo (SNA), en particular, si la rama simpática (SNS) del Sistema Nervioso Autónomo está muy excitada, la actividad de la glándula sudorípara también aumenta, lo que a su vez aumenta la conductancia de la piel, y viceversa. De esta forma, la conductancia de la piel puede ser una medida de las respuestas del Sistema Nervioso Simpático humano. El registro de esta medida está directamente involucrado en la regulación del comportamiento emocional en los humanos.
El registro de esta variable se realiza por medio de unos sensores en los dedos índices mientras se realiza el experimento.
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610544433879{padding-top: 50px !important;padding-bottom: 0px !important;background-color: #264485 !important;}»][vc_row el_class=»subsection_feature»][vc_column][vc_column_text]
C) FACE CODING
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1603801310058{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #fafafa !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1610716630493{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2021/01/facereader.jpg?id=9274) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)»][/vc_column][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1640177724262{margin-bottom: 25px !important;}»]Esta herramienta permite la medición de las emociones a través de las expresiones faciales. El rostro humano es un buen indicador de las emociones. El análisis automatizado de las expresiones faciales aporta información clara sobre el efecto de diferentes estímulos en las emociones y comportamientos humanos complejos. [/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610545144545{padding-top: 50px !important;padding-bottom: 30px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][vc_column_text]Técnicas de medida
Contamos con el sistema automatizado más robusto para el reconocimiento de una serie de características específicas en imágenes faciales, incluidas las seis expresiones básicas o universales: feliz, triste, enfadado, sorprendido, asustado y disgustado. Además de poder reconocer un estado “neutral” y analizar el “desprecio”.
Este sistema nos permite clasificar automáticamente:
- Boca abierta-cerrada
- Ojos abiertos
- Cejas levantadas neutrales bajadas
- Orientación de la cabeza
- Dirección de la mirada
Puede clasificar las caras según las siguientes características:
- Sexo
- Edad
- Origen étnico
- Vello facial (barba y/o bigote)
- Gafas
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[/vc_column_text][/vc_column][/vc_row][vc_row background_position=»center center» background_attachment=»fixed» css=».vc_custom_1603828603905{padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» effect=»none»][vc_column width=»1/6″ effect=»fadeIn» css=».vc_custom_1603828609120{padding-top: 0px !important;padding-bottom: 0px !important;}»][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-facebook» title=»Facebook» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Fwww.facebook.com%2FEmotur-110326703984994||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-linkedin-square» title=»Linkedin» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femoturlab||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-twitter-square» title=»Twitter» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Ftwitter.com%2Femoturlab%3Flang%3Des||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-youtube-square» title=»Youtube» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCgAGpwtP4hs2W4N2ccp7B9A||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-instagram» title=»Instagram» icon_color=»#ffffff» title_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» slogan_color=»#ffffff» link=»url:https%3A%2F%2Fwww.instagram.com%2Femoturlab%2F||target:%20_blank|»][/vc_column][vc_column width=»1/6″][ut_big_icon shape=»normal» slogan_text_transform=»uppercase» slogan_font_weight=»600″ slogan_letter_spacing=»0.05″ icon=»fa fa-envelope-square» title=»Contactar» icon_color=»#ffffff» title_color=»#ffffff» slogan_color=»#ffffff» icon_hover_color=»rgba(255,255,255,0.7)» link=»url:http%3A%2F%2Femotur.ulpgc.es%2Fcontacto%2F|title:Contacto||»][/vc_column][/vc_row][/vc_section][:en][vc_section css=».vc_custom_1604323745352{padding-top: 50px !important;padding-bottom: 0px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][ut_header tag=»h1″ style=»pt-style-7″ title_linebreak_mobile=»on» lead_linebreak_mobile=»on» font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title=»Emotions» lead_accent_color=»#151515″]Emotion is the most direct path to tourist behaviour.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610544433879{padding-top: 50px !important;padding-bottom: 0px !important;background-color: #264485 !important;}»][vc_row el_class=»subsection_feature»][vc_column][vc_column_text]
A) NEURONAL ACTIVITY
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1603801310058{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #fafafa !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1610716572507{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2021/01/electroscan2.jpg?id=9270) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)» el_class=»img_padding_mobile»][/vc_column][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1643646456727{margin-bottom: 25px !important;}»]An electroencephalogram (EEG) is a tool that detects electrical activity in the brain using small metal discs (electrodes) attached to the scalp.
At EmoturLab we have the latest technology adapted to both indoor and outdoor environments.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610545104953{padding-top: 50px !important;padding-bottom: 30px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][vc_row_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Laboratorio indoor» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9289″ avatar_alternate=»9289″][/ut_team_member][/vc_column_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Laboratorio outdoor» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9291″ avatar_alternate=»9291″][/ut_team_member][/vc_column_inner][/vc_row_inner][vc_column_text]EEG metrics
Brain cells communicate through electrical impulses and are active all the time, even while we sleep. This activity manifests itself and is recorded as wavy lines on an EEG recording on a PC. At the EMOTURLAB we have tools that allow us to acquire and process these cognitive/emotional biometric data (for example, activation, impact, valence, memorisation, engagement, attention).[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610544433879{padding-top: 50px !important;padding-bottom: 0px !important;background-color: #264485 !important;}»][vc_row el_class=»subsection_feature»][vc_column][vc_column_text]
B) PERIPHERAL NERVOUS SYSTEM ACTIVITY
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1603801310058{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #fafafa !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1643646501724{margin-bottom: 25px !important;}»]EMOTURLAB also analyses and records the physiological responses that have a trajectory in the study of emotions, such as Heart Rate, Heart Rhythm, Respiratory Rate, Temperature and Electrothermal Response or skin conductance.[/ut_header][/vc_column][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1610716581799{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2021/01/frecuenciacardiaca2.jpg?id=9272) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)» el_class=»img_padding_mobile»][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610545055278{padding-top: 50px !important;padding-bottom: 30px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][vc_row_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Laboratorio indoor» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9287″ avatar_alternate=»9287″][/ut_team_member][/vc_column_inner][vc_column_inner width=»1/2″][ut_team_member swap_avatar=»on» occupation_spacing_bottom=»10″ style=»member-style-2″ ocupation_font_weight=»600″ ocupation_letter_spacing=»0.05″ icon_size=»18″ name=»Laboratorio outdoor» values=»%5B%7B%22icon%22%3A%22fa%20fa-facebook%22%2C%22title%22%3A%22Facebook%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%2C%7B%22icon%22%3A%22fa%20fa-twitter%22%2C%22title%22%3A%22Twitter%22%2C%22link%22%3A%22url%3A%2523%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» social=»%5B%7B%7D%5D» icon_color=»#333333″ ocupation_color=»#999999″ icon_color_hover=»#999999″ link=»|||» avatar=»9284″ avatar_alternate=»9285″][/ut_team_member][/vc_column_inner][/vc_row_inner][vc_column_text]
HEART RATE (HR)
Heart rate is the number of times the heart beats in one minute. Heart rate varies as a result of physical activity, security threats, and emotional responses.
HEART RATE
The heart beats with a constant rhythm and a regular space between beats. The heart has an electrical system that tells it when to beat and pump blood around the body, and generally this electrical rhythm is constant and can vary due to emotional responses.
RESPIRATORY RATE (RR)
Respiratory rate is the number of breaths a person takes per minute. The rate is usually measured when a person is at rest and can increase or decrease in response to events and stimuli that cause emotions.
TEMPERATURE
Body temperature is a measure of the body’s ability to generate and remove heat. The body is very efficient at keeping its temperature within safe limits, even when the outside temperature changes a lot. The thermoregulatory centre is located in the hypothalamus. The healthy human body regulates core body temperature within +/- 0.2°C of the normal value.
SKIN ELECTRODERMAL ACTIVITY (EDA) (GSR) (SC)
Also called Galvanic Skin Response (GSR) or skin conductance (SC), is the measure of the continuous variations in the electrical characteristics of the skin caused by the variation when we sweat. Sweating is regulated by the Autonomic Nervous System (ANS), in particular, if the sympathetic branch (SNS) of the Autonomic Nervous System is highly excited, the activity of the sweat gland also increases, which in turn increases the skin conductance, and vice versa. In this way, skin conductance can be a measure of the responses of the human Sympathetic Nervous System. The recording of this measurement is directly involved in the regulation of emotional behaviour in humans.
The recording of this variable is done by means of sensors on the index fingers while the experiment is being carried out.
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610544433879{padding-top: 50px !important;padding-bottom: 0px !important;background-color: #264485 !important;}»][vc_row el_class=»subsection_feature»][vc_column][vc_column_text]
C) FACE CODING
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1603801310058{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #fafafa !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1610716630493{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2021/01/facereader.jpg?id=9274) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)»][/vc_column][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1643646587317{margin-bottom: 25px !important;}»]This tool allows the measurement of emotions through facial expressions. The human face is a good indicator of emotions. Automated analysis of facial expressions provides clear insights into the effect of different stimuli on complex human emotions and behaviours.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610545144545{padding-top: 50px !important;padding-bottom: 30px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-largo.jpg?id=8478) !important;}»][vc_row][vc_column][vc_column_text]Measurement techniques
We have the most robust automated system for recognising a number of specific features in facial images, including the six basic or universal expressions: happy, sad, angry, surprised, scared and disgusted. In addition to being able to recognise a “neutral” state and analyse “contempt”.
This system allows us to automatically classify:
- Open-closed mouth
- Open eyes
- Raised neutral lowered brows
- Head orientation
- Gaze direction
You can classify faces based on the following characteristics:
- Sex
- Age
- Ethnic origin
- Facial hair (beard and/or moustache)
- Glasses
[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610542827004{padding-top: 0px !important;padding-bottom: 0px !important;}»][vc_row][vc_column][/vc_column][/vc_row][/vc_section][vc_section bklyn_overlay=»true» background_position=»center center» section_separator_bottom=»true» section_separator_svg_bottom=»diagonal» section_separator_bottom_height_px=»80″ section_separator_bottom_height_unit=»px» css=».vc_custom_1604675731413{padding-top: 75px !important;padding-bottom: 50px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo2.jpg?id=8623) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»linear-gradient(to bottom, rgba(38, 68, 133, 0.82) 0%, #264485 100%)» section_separator_bottom_color_1=»#141618″][vc_row background_position=»center center» background_attachment=»fixed» css=».vc_custom_1603828603905{padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» effect=»none»][vc_column effect=»fadeIn» css=».vc_custom_1603828933670{padding-top: 0px !important;padding-bottom: 0px !important;}»][ut_animated_image image=»8756″ size=»custom» custom_width=»350″ custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»center» align_tablet=»inherit» align_mobile=»center» link_type=»custom» lightbox_size=»hd» link=»|||» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.01″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][vc_column_text el_class=»lead celr_text_white»]
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