[:es][vc_section css=».vc_custom_1610380819551{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-corto.jpg?id=8477) !important;}»][vc_row full_width=»» equal_height=»yes» content_placement=»middle»][vc_column css=».vc_custom_1603801391599{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}»][ut_header style=»pt-style-7″ align=»center» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ lead_accent_color=»#333333″ css=».vc_custom_1610731810482{margin-bottom: 25px !important;}» title=»Emofood«]La influencia de la gastronomía en las emociones de los turistas[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610733298876{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1758805523438{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2025/09/WhatsApp-Image-2024-04-05-at-21.28.28-1.jpeg?id=10583) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)»][/vc_column][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_animated_image image=»9344″ size=»custom» custom_width=»350″ custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»center» align_tablet=»inherit» align_mobile=»center» link_type=»none» lightbox_size=»hd» link=»» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.01″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1712146519064{margin-bottom: 25px !important;}»]El laboratorio EMOTUR se centra en analizar el lado oculto de los turistas (emociones, atención, recuerdos) utilizando herramientas de neuromarketing (Eye Tracking, Biological Responses, EEG, VR y AR…) para comprender mejor su comportamiento, diseñar nuevos productos y una comunicación efectiva, y contribuir a mejorar el bienestar de los turistas, las empresas, el medio ambiente y los residentes
En EMOFOOD Lab utilizamos herramientas de neuromarketing con el objetivo de conocer la influencia que ejerce la gastronomía en las emociones de los turistas, en su experiencia en el destino, y en la fase posterior al viaje.
En el laboratorio, además de analizar la gastronomía digital, se diseñan productos y experiencias en torno a la eno-gastronomía, potenciando la identidad de los destinos y su integración en la cadena de valor.[/ut_header][/vc_column][/vc_row][vc_row][vc_column][ut_header title_linebreak_mobile=»on» lead_linebreak_mobile=»on» font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global»]Utilizamos desarrollos experimentales con variables como: atención, interés, excitación, memorabilidad con nuestras herramientas de Eye Tracking, Face Reader, Videowall, EEG físicos y Wireless.
Emofood cuenta con distintas salas, y además de ello, realizamos colaboraciones con AMFM Vending, profundizando la investigación del comportamiento del consumidor, aportando, por un lado, avances en la investigación científica, y por otro, directrices prácticas para la mejora de los procesos empresariales.
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[/vc_column_text][/vc_column][/vc_row][vc_section css=».vc_custom_1610380819551{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo-neuroturismo-corto.jpg?id=8477) !important;}»][vc_row full_width=»» equal_height=»yes» content_placement=»middle»][vc_column css=».vc_custom_1603801391599{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}»][ut_header style=»pt-style-7″ align=»center» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1643645402591{margin-bottom: 25px !important;}» title=»Emofood«]The influence of gastronomy on the emotions of tourists[/ut_header][/vc_column][/vc_row][/vc_section][vc_section css=».vc_custom_1610733298876{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}»][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes» content_placement=»middle»][vc_column width=»1/2″ distortion=»on» distortion_ease=»Power2.easeOut» early_distortion_effect=»on» bklyn_overlay=»true» css=».vc_custom_1760003726718{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»rgba(20, 22, 24, 0.4)»][/vc_column][vc_column width=»1/2″ css=».vc_custom_1603820935405{padding-top: 50px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}» el_class=»celr_title_emoturlab»][ut_animated_image image=»9344″ size=»custom» custom_width=»350″ custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»center» align_tablet=»inherit» align_mobile=»center» link_type=»none» lightbox_size=»hd» link=»» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.01″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][ut_header style=»pt-style-7″ align=»global» title_linebreak_mobile=»on» lead_linebreak_mobile=»on» lead_width=»75″ font_size=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» line_height=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» title_letter_spacing=»desktop_large=global&desktop_small=global&tablet=global&mobile=global» lead_accent_color=»#333333″ css=».vc_custom_1643645415047{margin-bottom: 25px !important;}»]At EMOFOOD Lab we use neuromarketing tools with the aim of learning the influence that gastronomy has on a tourist’s emotions, on their experience at the destination, and during the post-trip phase. In the laboratory, in addition to analysing digital gastronomy, we also design products and experiences related to eno-gastronomy, enhancing the identity of destinations and their integration into the value chain.[/ut_header][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][ut_image_gallery thumbnail_size=»large» grid=»3″ adjust_row=»yes» gap=»40″ caption=»yes» caption_font_weight=»» delay_animation=»true» gallery=»10298,10090,10091,10256″ effect=»fadeInUp» caption_color=»#ffffff» caption_background=»linear-gradient(to bottom, rgba(57, 106, 252, 0.9) 0%, rgba(41, 72, 255, 0.9) 100%)» delay_timer=»50″][/vc_column][/vc_row][/vc_section][vc_section bklyn_overlay=»true» background_position=»center center» section_separator_bottom=»true» section_separator_svg_bottom=»diagonal» section_separator_bottom_height_px=»80″ section_separator_bottom_height_unit=»px» css=».vc_custom_1604675731413{padding-top: 75px !important;padding-bottom: 50px !important;background-image: url(https://desaemotur.ulpgc.es/wp-content/uploads/2020/10/fondo2.jpg?id=8623) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» bklyn_overlay_color=»linear-gradient(to bottom, rgba(38, 68, 133, 0.82) 0%, #264485 100%)» section_separator_bottom_color_1=»#141618″][vc_row background_position=»center center» background_attachment=»fixed» css=».vc_custom_1603828603905{padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}» effect=»none»][vc_column effect=»fadeIn» css=».vc_custom_1603828933670{padding-top: 0px !important;padding-bottom: 0px !important;}»][ut_animated_image image=»8756″ size=»custom» custom_width=»350″ custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»center» align_tablet=»inherit» align_mobile=»center» link_type=»custom» lightbox_size=»hd» link=»|||» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.01″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][vc_column_text el_class=»lead celr_text_white»]
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