Where Strategy Meets a Changing World
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Research Excellence and International Recognition
What makes this Master different?
01
Sustainability as Strategy
Turn sustainability into a strategic framework that balances environmental responsibility, economic resilience and long-term competitiveness.
02
Neurotourism & AI Analytics
Home to the world’s first Neurotourism Laboratory, applying neuromarketing tools and AI-supported analytics to tourism decision-making.
03
Career-Focused Pathways
Prepare for doctoral research, destination leadership, policy, advisory and innovative tourism entrepreneurship.
04
Living Tourism Laboratory - The Canary Islands
Study in one of Europe’s most dynamic tourism ecosystems, with year-round 18-25ºC climate, a thriving digital nomad hub and real-scale destinations for applied research.
Duration
ECTS
Language
Intake
Campus
Available
Research Excellence and International Recognition