Applications open · Sept 2026 · Only 6 full scholarships
A one-year Master’s program at Europe’s #2 ranked institute for Tourism & Hospitality — where strategic sustainability, neurotourism and applied research converge.
#2
in the EU · Tourism & Hospitality
Shanghai Ranking 2025
768€
Subsidized tuition fee
for the full program
60
ECTS · 100%
taught in English
Research Excellence & International Recognition
ULPGC | TIDES
#2 in the EU Tourism & Hospitality (Shanghai Ranking, 2025)
UNESCO Chair
#2 in the EU Tourism & Hospitality (Shanghai Ranking, 2025)
Shanghai Ranking
#2 in the EU Tourism & Hospitality (Shanghai Ranking, 2025)
European Union
#2 in the EU Tourism & Hospitality (Shanghai Ranking, 2025)
Most tourism programs teach the industry as it was.
We train you for the one that's coming.
Four pillars that turn academic training into strategic leverage — on your CV, in your research career, and in your ability to transform destinations.
Sustainability as Strategy
Go beyond green marketing. Learn to turn sustainability into a strategic framework that balances environmental responsibility, economic resilience and long-term competitiveness — the language boards and policy-makers now speak.
Neurotourism & AI Analytics
Access the world's first university-based Neurotourism Laboratory. Apply neuromarketing tools, biometrics and AI-supported analytics to tourism decision-making — a skill set almost no other program in Europe offers.
Career-Focused Pathways
The program is structured around five exit pathways: doctoral research, destination leadership, policy & advisory roles, international organisations, and data-driven tourism entrepreneurship.
A Faculty That Actually Publishes
You study under researchers whose output placed ULPGC #2 in the EU. Research-led teaching means you leave with a thesis that can be published, cited, and used to open doors — not just graded.
A living tourism laboratory:
the Canary Islands.
One of Europe’s most dynamic and most-studied tourism ecosystems — with real-scale destinations on your doorstep for applied research.
18–25°C
Climate year-round · Europe’s most stable
Digital Nomad Hub
Top-3 European destination for remote work
Coastal Living
Surf, hike and volcanic landscapes
Real Destinations
Applied research at full scale
Research Excellence & International Recognition
Two semesters. One coherent path from foundations to applied research.
A 60-ECTS program combining five core modules, four optional specialisations and a research-based thesis with real tourism systems as field labs.
Sustainable tourism & environmental management
Tourism behaviour: producers & consumers
Sustainable transport systems & mobility in tourism
Tourism marketing & consumer behavior
HR management & sustainable innovation in tourism
Quantitative methods in tourism (R & Machine Learning)
Sustainable territorial development in tourism
Digital tourism (AI, blockchain, smart destinations)
Natural assets in island tourist destinations
Climate change in tourism
Neurotourism techniques (EEG, eye-tracking, biometrics)
Master's Thesis · Research-based, aligned with real tourism systems
The thesis is the program's strategic centrepiece: a substantial piece of original research developed alongside TIDES faculty, designed to be publishable, cited, and used as your entry ticket to doctoral research or senior industry roles.
A strategic academic investment with long-term impact.
Five career paths the programme is explicitly designed to open — supported by the research output, network and credentials that come with a #2-ranked institute.
Doctoral Research & Academia
Direct pathway into PhD programs. Your thesis is designed to be publishable — a foundation for a research career in tourism sustainability and strategy.
International Organisations
Global institutions shaping tourism policy and governance — UNWTO, UNESCO-linked bodies, the European Commission, and regional development agencies.
Destination Leadership
Lead strategic and sustainable transformation across destinations — DMOs, tourism boards, regional authorities, and large hospitality groups.
Government & Policy Advisory
Advise public institutions on sustainable competitiveness, climate-resilient tourism, and mobility policy — evidence-backed, not anecdotal.
Tourism Entrepreneurship
Build ventures grounded in behavioural research, AI analytics and sustainability frameworks — not guesswork. Investor-ready from day one.